Welcome Back

“If I read this sentence, this story, or this word with pleasure, it’s because they were written with pleasure (this pleasure is not at odds with the complaining of the writer). But what about the opposite? Does writing in pleasure guarantee me— I, the writer— the pleasure of my reader? Absolutely not. This reader must be sought out by me (“selected” by me), without knowing where he is.”
John Barthes, The Pleasure of the Text